sity88 Privacy Policy

1. About This Policy

1.1 This Privacy Policy ("Policy") applies to all personal data processed by sity88 in connection with the sity88 online gaming platform accessible at sity88.net (the "Platform"). It covers data collected through the Platform, through our customer support channels, through our marketing communications, and through any other interaction you have with sity88.

1.2 By registering an Account with sity88 or by continuing to use the Platform after the effective date of this Policy, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

1.3 This Policy should be read alongside sity88's Terms & Conditions, which are available at sity88.net/terms-conditions, and our Responsible Gaming Policy, available at sity88.net/responsible-gaming.

2. Who We Are

2.1 For the purposes of this Policy, "sity88," "we," "us," and "our" refers to the operator of the sity88 Platform at sity88.net, operating under international online gaming licensing.

2.2 sity88 acts as the data controller in respect of personal data collected from registered Players and Platform visitors, meaning we determine the purposes and means by which your personal data is processed.

2.3 For data-related enquiries, you may contact sity88 at: [email protected] (plain text — this address is not a clickable link). Please mark your subject line as "Privacy Enquiry" for faster routing to our compliance team.

3. Data We Collect

3.1 Registration Data

When you register an Account with sity88, we collect the following information:

• Full legal name (as it appears on your government-issued identification document);
• Date of birth (to verify you are at least 21 years of age);
• Email address;
• Malaysian mobile phone number;
• Residential address;
• Chosen username and password (the password is stored in encrypted form only — we never store your password in plain text).

3.2 Identity Verification (KYC) Data

Prior to processing your first withdrawal, sity88 conducts Know Your Customer (KYC) verification. For this purpose, we collect:

• A copy of your government-issued photo identification (MyKad, passport, or driving licence);
• Where required, a utility bill or bank statement as proof of address;
• Where required, a copy or screenshot of the payment method used to fund your Account, to verify ownership.

3.3 Financial Transaction Data

sity88 collects and retains records of all financial transactions on your Account, including:

• Deposit amounts, dates, and payment methods used (Touch n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, USDT TRC20, 7-Eleven Cliqq);
• Withdrawal requests, amounts, and destination payment methods;
• Bonus credits and wagering activity;
• Account balance history.

3.4 Gaming Activity Data

sity88 records all gaming activity on the Platform, including individual game sessions, bet amounts, game outcomes, win/loss records, and session timestamps. This data is retained for regulatory compliance, dispute resolution, and responsible gaming purposes.

3.5 Technical & Device Data

When you access the Platform, sity88 automatically collects technical data including your IP address, device type, operating system, browser type and version, screen resolution, referring URL, pages visited, session duration, and click-stream data. This data is used for fraud detection, security monitoring, and Platform performance improvement.

3.6 Communications Data

sity88 retains records of all communications between you and our customer support team, including live chat transcripts and email correspondence. These records are used for quality assurance, dispute resolution, and compliance purposes.

3.7 Marketing Preferences

Where you have opted into marketing communications, sity88 retains a record of your preferences, including your preferred communication channel (email or SMS) and the types of promotions you have expressed interest in.

4. How We Use Your Data

sity88 uses the personal data it collects for the following purposes:

• Account creation and management: to register and maintain your sity88 Account, verify your identity and age, and provide access to the Platform;
• Transaction processing: to process deposits, withdrawals, and internal transfers, and to maintain accurate financial records;
• Gaming services: to provide the casino, sportsbook, bingo, and roulette services you have subscribed to, and to personalise your game lobby where you consent to this;
• Customer support: to respond to your enquiries, resolve disputes, and maintain service quality;
• Security and fraud prevention: to detect, investigate, and prevent fraudulent activity, money laundering, and other prohibited conduct;
• Regulatory compliance: to meet our obligations under applicable gaming licensing requirements, including anti-money laundering (AML) and counter-terrorist financing (CTF) regulations;
• Responsible gaming: to monitor gaming activity for indicators of problem gambling and to apply any self-imposed limits or exclusions;
• Marketing: to send you promotional offers, bonus notifications, and platform updates where you have provided consent to receive such communications;
• Platform improvement: to analyse aggregated usage data for the purposes of improving Platform performance, game selection, and user experience.

5. Legal Basis for Processing

sity88 processes your personal data on the following legal bases:

• Contractual necessity: processing required to perform our contractual obligations to you under the Terms & Conditions, including Account management, transaction processing, and game provision;
• Legal obligation: processing required to comply with applicable laws, including gaming licensing conditions, AML/CTF regulations, and tax reporting obligations;
• Legitimate interests: processing for fraud prevention, Platform security, and service improvement, where these interests are not overridden by your privacy rights;
• Consent: processing for marketing communications and personalisation features, where you have provided explicit consent. You may withdraw your consent at any time by contacting sity88 support or updating your Account communication preferences.

6. Data Sharing & Disclosure

6.1 Service Providers

sity88 shares personal data with carefully selected third-party service providers who assist us in operating the Platform. These include payment processors (for deposit and withdrawal services), identity verification providers (for KYC processing), fraud detection technology providers, cloud hosting providers, and customer support software providers. All third-party service providers are contractually bound to process your data only for the purposes specified by sity88 and in accordance with applicable data protection law.

6.2 Game Software Providers

The game software providers whose products are available on the sity88 Platform may receive certain technical and transactional data (such as session identifiers and bet records) necessary to operate the game and to validate outcomes. These providers are not permitted to use this data for any independent marketing or profiling purpose.

6.3 Regulatory Disclosure

sity88 may be required to disclose personal data to its licensing authority, law enforcement agencies, financial intelligence units, or other regulatory bodies where required by applicable law, court order, or regulatory direction. sity88 will notify you of any such disclosure to the extent permitted by law.

6.4 Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of sity88's assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and, where required by applicable law, your consent will be sought.

6.5 No Sale of Personal Data

sity88 does not sell, rent, or trade your personal data to third-party marketers or data brokers for their own commercial purposes. This commitment is absolute and is not subject to change without explicit notification to all registered Players.

7. International Data Transfers

7.1 sity88 operates on infrastructure that may involve the transfer of personal data to servers located outside Malaysia. Where such transfers occur, sity88 ensures that appropriate safeguards are in place, including standard contractual clauses approved by relevant data protection authorities, to ensure that your data is afforded equivalent protection to that required under applicable Malaysian data protection law.

7.2 By using the Platform, you consent to the transfer of your personal data to servers outside Malaysia where necessary for the provision of the sity88 service, subject to the safeguards described in this Section.

8. Data Retention

8.1 sity88 retains your personal data for as long as your Account remains active and for a minimum of five (5) years following Account closure, in compliance with our gaming licensing obligations and applicable financial record-keeping requirements.

8.2 Gaming activity records and financial transaction logs are retained for a minimum of five (5) years from the date of the transaction, regardless of Account status, in compliance with anti-money laundering regulations.

8.3 KYC verification documents are retained for a minimum of five (5) years following Account closure or the completion of the relevant transaction, whichever is later.

8.4 Customer support communications are retained for a period of three (3) years from the date of the interaction, unless longer retention is required for the purposes of an unresolved dispute or legal proceeding.

8.5 Upon expiry of the applicable retention period, sity88 will securely delete or anonymise your personal data in accordance with our data disposal procedures.

9. Cookies & Tracking Technologies

9.1 Types of Cookies Used

sity88 uses the following categories of cookies on the Platform:

• Essential cookies: required for the Platform to function, including session authentication tokens, security cookies, and load-balancing cookies. These cannot be disabled without affecting Platform functionality;
• Analytics cookies: used to collect aggregated data about how Players use the Platform, including pages visited, session duration, and navigation patterns. This data helps us improve the Platform experience;
• Fraud prevention cookies: used to detect and prevent suspicious activity, including bot access and multi-account registration attempts;
• Preference cookies: used to remember your settings and preferences across sessions, such as language preference and game lobby filters.

9.2 Managing Cookies

You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. For instructions on managing cookies in your specific browser, refer to your browser's help documentation.

10. Security Measures

10.1 sity88 implements technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include 256-bit TLS encryption for all data in transit, encrypted storage for sensitive data at rest, two-factor authentication (OTP) for Account access, role-based access controls limiting staff access to personal data on a need-to-know basis, and regular security assessments of our infrastructure.

10.2 While sity88 applies best-practice security measures, no system is completely immune to unauthorised access. In the event of a data breach that poses a risk to your rights and freedoms, sity88 will notify you and the relevant regulatory authority as required by applicable law, within 72 hours of becoming aware of the breach.

11. Your Data Rights

Subject to applicable law and our legal retention obligations, you have the following rights in respect of your personal data held by sity88:

• Right of access: you may request a copy of the personal data sity88 holds about you;
• Right to rectification: you may request correction of inaccurate or incomplete personal data;
• Right to erasure: you may request deletion of your personal data where retention is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations;
• Right to restriction: you may request that sity88 restrict the processing of your personal data in certain circumstances, including while the accuracy of the data is disputed;
• Right to data portability: you may request that sity88 provide your personal data in a structured, commonly used, machine-readable format where technically feasible;
• Right to object: you may object to the processing of your personal data where that processing is based on legitimate interests;
• Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact sity88 support via live chat or by email at [email protected]. sity88 will respond to all data rights requests within 30 days of receipt.

12. Children & Minors

12.1 The sity88 Platform is strictly intended for persons who are 21 years of age or older. sity88 does not knowingly collect personal data from individuals under the age of 21.

12.2 If sity88 becomes aware that it has inadvertently collected personal data from an individual under 21 years of age, it will promptly delete that data and close the associated Account. If you believe your child has registered an Account with sity88, please contact us immediately at [email protected].

13. Third-Party Services

13.1 The sity88 Platform does not contain links to third-party websites. However, third-party game software providers and payment processors operate within the Platform interface. These third parties have their own privacy policies governing the data they collect and process in connection with their services.

13.2 sity88 is not responsible for the privacy practices of third-party game software providers or payment processors. We encourage you to review the privacy documentation of any third-party provider whose services you use in connection with the Platform.

14. Changes to This Policy

14.1 sity88 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our licensing obligations. Where changes are material, sity88 will notify registered Players by email or via a prominent notice on the Platform at least 7 days before the changes take effect.

14.2 The current version of the Privacy Policy, as identified by the "Last Updated" date at the top of this document, supersedes all prior versions. Continued use of the Platform following notification of any update constitutes your acceptance of the revised Policy.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by sity88, please contact us through any of the following channels:

• Live chat: available 24/7 on the sity88 Platform — average response time under 2 minutes;
• Email: [email protected] — please include "Privacy Enquiry" in the subject line. sity88 aims to respond to all formal written privacy enquiries within 5 business days.